GAP VII Report

The USC Annenberg Strategic Communication and Public Relations Center has published its seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study. It provides practitioners with practical information they can use to better manage the communication functions in their organizations. Download GAP VII here.

Read More

GAP VII Executive Summary

A summary of GAP VII findings is available here.

Read More

GAP VII Insight Base

This comprehensive online catalogue contains a large number of detailed findings. This is where PR practitioners can gain insight into specific topics that are of interest to their organization.

Read More