GAP VIII Report

Download GAP VIII

Results from the eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study were released today by the USC Annenberg Strategic Communication and Public Relations Center (SCPRC). The purpose of the GAP Study is to provide senior communicators with timely guidance as they manage their organizations, develop strategy, and prepare for the future. Participants included the most senior communications professionals in corporations, government agencies and non-profit organizations. This first report focuses on data from corporate respondents only.

A total of 347 senior communicators completed all 50 questions in the study, which was supported by all four of the leading U.S. professional associations in the field: Arthur W. Page Society, Institute for Public Relations (IPR), International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA). GAP VIII was also supported by a financial grant from Edelman.

Continue reading

About GAP

The USC Annenberg Strategic Communication and Public Relations Center has published its seventh bi-annual Communication and Public Relations Generally Accepted Practices (GAP VII) study – the largest and most comprehensive study of the most senior communicators in public and private corporations, government agencies and non-profits in the United States.

This survey of senior communication officers provides practitioners with actionable information they can use to better manage the communication functions in their organizations; identifies Best Practices against which they can benchmark their own organizations; and pinpoints trends they must be aware of as they plan for tomorrow.

The GAP VII study, in which 620 senior communicators participated, was conducted in cooperation with the country’s four leading professional PR associations: Arthur W. Page Society, Institute for Public Relations (IPR), International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA).