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Participant Characteristics
Academic Degrees – All Respondents
Geographic Location – All Respondents
Gross Revenues, Operating Budgets and PR Budgets
Naming the Discipline – All Respondents
Executive Engagement
Planning for Executive Engagement – All Respondents
Planning for Executive Engagement – by Organization Type
Budgets and Staffing
Average Budget Change Among US-Only vs Global Organizations
Average Expected Budget Changes – All Respondents
Average PR Budgets – Government and Nonprofit Agencies
Average Reported Budget Changes – All Respondents
Budgetary Change Relative to Previous Year – All Respondents
Budgetary Expectations 2009 vs 2011 – Government Agencies and Nonprofit Organizations
Budgetary Experience 2009 vs 20ll – Government Agencies and Nonprofit Organizations
Budgetary Experience 2011 – US-Only vs Global Organizations
Budgetary Experience Relative to 2010 – Government Agencies and Nonprofit Organizations
Functions for which Respondents Have Primary Budgetary Responsibility 2009-2011, All Respondents
Salaries as Percentage of Total PR Budget – Nonprofit and Government Agencies
Staffing Changes 2007-2011 – Government Agencies and Non-Profit Organizations
Staffing Changes 2007-2011 – US-Only vs Global Companies
Staffing Experience 2007-2011 – All Respondents
Functions and Responsibilities
Responsibilities 2002-2011 – Government Agencies
A Single Office has Sole Responsibility for all Forms of Communication – by Organization Type
Responsibility for Organizational Character – All Respondents
Responsibility for Organizational Character – by Organization Type
Use and Management of Social Media
Digital and Social Media Usage 2009 – 2011 – All Respondents
Digital and Social Media Usage 2009 – Government Agencies
Social Media Attitudes – All Respondents
Social Media Attitudes – Corporate Voice – by Organization Type
Social Media Attitudes – Media Relations – by Organization Type
Social Media Attitudes – PR Led Guidelines – by Organization Type
Social Media Attitudes – Social Media Guidelines – by Organization Type
Social Media Attitudes – Stakholder Conversations – by Organization Type
Measurement and Evaluation
Stakeholder Planning – Ad Hoc Basis – by Organization Type
Stakeholder Planning – All Respondents
Stakeholder Planning – Annual Business Goals – by Organization Type
Stakeholder Planning – Contribution to Sales – by Organization Type
Stakeholder Planning – External Groups – by Organization Type
Stakeholder Planning – Internal Groups – by Organization Type
Stakeholder Planning – Research on Attitudes and Opinions – by Organization Type
Stakeholder Planning – Research on Reputation and Business Success – by Organization Type
Use of Measurement Tools – All Respondents
Use of Measurement Tools – Government Agencies
Agency Relationships
Number of Agencies Used 2002-2011 – All Respondents vs Corporate Respondents
Number of Agencies Used 2002-2011 – Government Agencies and Nonprofit Organizations
Number of Agencies Used 2002-2011 – US Only Companies vs Global Companies
Reasons for Working With PR Agencies – All Respondents by Category
Reasons for Working with PR Agencies, All Respondents
Use of PR Agencies, Nonprofit Organizations and Government Agencies 2002-2011
Working Relationships with PR Agencies 2002-2011 – All Respondents
Organization Culture and Characteristics
Organizational Culture and Characteristics – All Respondents
Organizational Culture and Characteristics 2002-2011 – Government Agencies
PR Attitudes I – All Respondents
PR Attitudes II – All Respondents
PR Responsibility for Organizational Character – All Respondents
PR Responsibility for Organizational Character – Government Respondents
Reporting Lines
Degree of Appropriateness of Reporting Lines – Government Agencies
Percent With At Least One Reporting Line to the C-Suite – by Organization Type
C-Suite Perceptions
Extent to Which PR Attends Senior-Level Strategic Planning Meetings – All Respondents
Organizational Integration
Degree of Centralization in Communication Planning – All Respondents
Degree of Centralzation in Communication Planning – by Organization Type
Integration of PR With Other Departments, Government Agencies and Nonprofit Organizations
Integration with Other Organizational Functions by Reporting Lines – All Respondents
Integration Within PR Functions 2004-2007 – Government Agencies and Nonprofit Organizations