Results from the eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study were released today by the USC Annenberg Strategic Communication and Public Relations Center (SCPRC). The purpose of the GAP Study is to provide senior communicators with timely guidance as they manage their organizations, develop strategy, and prepare for the future. Participants included the most senior communications professionals in corporations, government agencies and non-profit organizations. This first report focuses on data from corporate respondents only.
A total of 347 senior communicators completed all 50 questions in the study, which was supported by all four of the leading U.S. professional associations in the field: Arthur W. Page Society, Institute for Public Relations (IPR), International Association of Business Communicators (IABC) and Public Relations Society of America (PRSA). GAP VIII was also supported by a financial grant from Edelman.